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| Background |
| The
first five years of Hot Wheels production saw
incredible success. Part of the reason for
that success was that the cars looked great,
distinct from any other diecast cars on the
market at the time. The Hot Wheels
development team had come up with a
"California" look which included
brilliant candy-colored paint jobs with a
metallic finish, which Mattel called
"Spectraflame." |
| The
process for achieving that great look was quite
elaborate: the car bodies were polished to a
mirror shine, then spray-painted with fragile but
eye-catching transparent paint (this process has
been duplicated for the 30th
Anniversary Twinmill, Deora, `32 Vicky, Nomad,
Mutt Mobile and Side Kick). |
| There
were fourteen colors in the palette for Hot
Wheels; Mattel`s names for them were Aqua, Blue,
Blue Fog, Brown, Gold, Green, Lavender, Lime,
Lime Gold, Magenta, Olive, Orange, Purple and
Red. The original idea was that each model
would be sold in two of the colors, and these
were specified in the 1968 Hot Wheels catalog. |
| The
two-colors-per-model plan was discarded and
eventually most of the early models showed up in
nearly all of the colors, although the
distribution of colors for any given model is far
from even. |
| Because
of the process of polishing the bodies and using
transparent paint, there is a great deal of
variation in the Spectraflame cars. Differences
in the color and shine of the metal, differences
in the paint dye lots and differences in the
thickness of the paint all contribute to subtle
gradations of color. Another important factor is
the factory process itself; paint lots were often
combined somewhat, when a new color was added to
the painting apparatus before the old color lot
was completely gone. There are also pronounced
differences between the color formulations usedin
the US versus those used in Hong Kong. |
| The
colors were reformulated in 1970, substantially
changing the appearance of some colors. In
some ways, one might really say that some new
colors were added and others altered; also some
colors were used extensively in 1968-69 but
seemingly much less in 1970-72. |
| I will
refer to each of the basic colors as a
"family" and group all shades and
variations under that umbrella. I am
greatly indebted to some fellow collectors for
help in piecing together and understanding the
big picture and the nuances of the colors, most
notably I would like to thank Mark Fletcher and
Dr. Kim Pershall for their assistance. |
| The
Colors |
| Avid
collectors of Spectraflame cars have assigned
their own names for the typical shades of the
Spectraflame colors. Although not
definitive, the following information is intended
to show the genesis of the colors and their
relationship to the intended original fourteen. |
| · · Aqua
Family

Please
click on the image for a full-size view
|
| Aquas
are typically a (roughly) 50-50 blue-green
mixture, but can can range from dark to bright
and may be shifted more to blue or green. |
| Aqua:
Usually a liquid ocean color, more or less dead
center between Spectraflame blue and Spectraflame
green. |
| Teal
(aka Dark Aqua): Dark (usually from thick
paint), biased toward green. |
| Cyan:
Brilliant, biased toward blue. |
| Ice
Aqua: Very pale (usually from very thin
paint) and somewhat smoky, can look almost like
ice blue. |
| Different
shades of Aqua were used more or less
continuously from 1968 to 1972. |
| · · Blue
Family

|
| Typically
a medium sapphire blue, but can range from nearly
navy to a bright, slightly greenish blue, usually
depending on how thickly the paint was applied. |
| I`m
not aware of any special terminology for blues,
other than prepending adjectives such as
"light" or "dark" to be a
little more descriptive. |
| Blues
were used more or less continuously from 1968 to
1972. |
| · Brown
Family

|
| Spectraflame
brown has a very wide range of shading, and is
easily subdivided into three distinct varieties. |
| · Copper
is a very pale brown, often looking almost like
the metallic copper you see in electrical wiring,
etc. The HK version is usually
smoother-looking; US copper cars often have a
somewhat spotty look, as if the paint went on a
little too dry. |
| · Root
Beer Brown is a medium to fairly dark brown,
usually with a wet, very transparent look and
strong red highlights (most easily visible along
sharp edges). |
| · Chocolate
Brown is a very rich, deep brown. Lighter
examples can look smooth and very transparent;
exceptionally dark examples can look almost black
unless seen under intense lighting. |
| Copper
was used more or less continuously from 1968 to
1971; it`s unclear whether it was still in use in
1972. The deeper browns seem to have been
used only in 1968-69, with occasional usage on
1970 model-year cars (presumably early
introductions). |
| · Gold
Family |
| Spectraflame
gold ranges from a pale, somewhat silvery gold to
a rich saturated yellow gold tone. The
differences seem to be primarily from dilution of
the paint batch and thickness of application. |
| I`m
not aware of any special terms for different gold
shades. Since there aren`t any really any
major variations of hue (just of saturation, it
seems), it generaly suffices to say "pale
gold" or "rich yellow gold." |
| Gold
was used more or less continuously from 1968 to
1972. On the 1968-69 cars, the US
formulation for gold often (but not always) has a
grainy or slightly cloudy texture, whereas the HK
formulation was usually very clear and bright. |
| · Green
Family

|
| Spectraflame
green is usually a bright emerald green.
Green has less shade variation than most
Spectraflame colors. |
| · Green:
Usually transparent and bright, but cars with
thick paint will appear to be a darker green and
will have less metallic texture to their finish.
|
| · Blue-green:
This rare variant is seen occasionally on
early-production cars. This is a clear,
watery shade which is noticeably more blue than
the emerald greens, but much greener than
Spectraflame Aqua. Blue-green cars often
look like they`re sun-faded somewhat (although
they usually aren`t) and the color may appear
uneven or change quite a bit as lighting
conditions change. |
| Greens
were used more or less continuously from 1968 to
1972. |
| · · Ice
Blue Family

|
| A
pale, sometimes misty or smoky sky-blue,
originally called Blue Fog (and sometimes
referred to, rather confusingly, as Light Blue.
The problem with this nomenclature is that
it makes it unclear whether one is referring to a
light shade of Spectraflame Blue or the
completely unrelated Ice Blue). Ice blue
cars can be very striking, but the paint is so
pale that it doesn`t hide flaws as well as the
more saturated colors. |
| Some
US-made ice blue cars have a cold purple cast to
them, whereas other have more green in them and
look almost like pale Aqua. Some early HK
ice blue cars look very grey and foggy
(hmm
). |
| Ice
Blue appears to have been used more or less
continuously from 1968 to 1971; it`s unclear
whether it was used in 1972. Ice Blue is not the
most common color on any model. |
| · · Lime
Family

|
| This
is a bright green, really more reminiscent of a
Granny Smith apple than a lime, but that`s life!
Lime is known to some collectors as Light
Green (but this nomenclature presents the
same problems as "light blue").
It`s usually very transparent-looking with
a strong metallic texture. |
| I`m
not aware of any significant variations on lime
which have distinctive names of their own.
However, it is significant to note that
this color was reformulated in 1970 and the
difference between the first- and
second-generation versions is quite pronounced.
The first-generation formulation is rather
more yellowy and also tends to look watery, with
uneven color. The second-generation version
is better-blended, sometimes with a slightly
foggy texture but usually very even color. |
| · · Lime
Gold Family

|
| Lime
Gold is, in general, a transparent yellow
with a green cast to it. But it has very distinct
variants of shade and texture, partly due to the
1970 color reformulations. |
| · · Antifreeze

Antifreeze
is a lime-yellow color with a strong green cast
and a satiny, non-transparent texture. It appears
to have been created by adding some green pearl
to the paint. Antifreeze lets you see through to
the body, but it looks as though the metal has
been brushed to a semi-matte finish.
|
| It has
been argued that true antifreeze was made only in
the US, and that a similar (but
different-textured) shade called "lime
bright" was as close as they ever came in
the HK factory. |
| Antifreeze
(and lime bright, if you will) are
first-generation colors and were not used after
early 1970. |
| · · Yellow

Yellow
is usually very transparent and may have just a
hint of green. Yellow cars can look a lot like
gold cars under certain lighting conditions, but
if you put them side-by-side, the difference is
usually obvious - the gold cars look a bit more
orange, the yellow cars look more greenish.
|
| · Lime
Gold is, in general, transparent and very
similar to Yellow, but with a strong green
cast to it. |
| Lime
Gold and Yellow are the second-generation
successors to Antifreeze, and did not appear
until late 1969 or early 1970. |
| · · Magenta
Family

|
| Magenta
is, in general, a red and blue mixture with an
emphasis on the red. Spectraflame magenta has an
extremely wide range of variation, easily grouped
into three distinctive shades. |
| · Pink
Rose can vary from a brilliant pink to a more
saturated red-blue tone. Pink Rose cars are
never dark, and usually the finish looks very
transparent. |
| Pink
Rose was the only first-generation magenta and
appears to have been used, at least
intermittently, through 1972 (it`s well-known on
various 1971-72 models). |
| · Red
Rose

Rose
is a deep, reddish color with a
somewhat grainy texture and a great deal of
apparent depth. Red Rose has enough blue to
differentiate it from Spectraflame red, although
sometimes a side-by-side comparison is necessary
to make the difference obvious.
|
| · Magenta
("true magenta," to some collectors) is
transparent but is much more saturated than the
rose shades. Magenta cars can range from a
boysenberry color to a deep black raspberry, and
are often so saturated that they show metallic
highlights only under direct light. |
| Red
Rose and Magenta are second-generation magenta
shades. It is not obvious whether all three
magentas were used simultaneously; it`s
conceivable that Pink Rose was shelved and Red
Rose was used only for a while, then Pink Rose
was resurrected. (Perhaps because Red Rose
and Magenta are too similar?) |
| · Olive
Family |
| Spectraflame
olive has a wide range of variation, both in hue
and in texture. |
| · Olive
Green can be semi-matte or a distinctly
military flat (Olive Drab). The main difference
appears to be how thickly the paint was applied. |
| Olive
Green ia a first-generation color formulation and
does not appear to have been used after 1969. |
| · Golden
Olive is a very liquid brownish-green (almost
a mushroom color). It usually has a very
transparent texture and a high shine. Under poor
lighting conditions, golden olive can look a lot
like pale Spectraflame gold. |
| · Ice
Olive is a very pale shade with cold,
metallic appearance and usually a very even
color. In hue Ice Olive appears very
similar to Olive Green, but usually Ice Olive has
a very smooth texture, as if the paint is very
thin. |
| Golden
Olive and Ice Olive are second-generation color
formulations and do not appear to have been used
until 1970. |
| · · Orange
Family

|
| Spectraflame
orange can be one of the brightest colors and can
really stand out in a case or on a shelf.
Orange doesn`t appear to have been changed
much in the 1970 reformulations, but there are
pronounced differences between US and HK orange
paint jobs. |
| · Orange:
US cars may range from a coppery red-orange (like
a sunset) to a brilliant shade with strong
yellow-gold highlights, creating a
"sunshine" effect. |
| HK
orange cars range from a coppery red-orange to a
bright yellowy orange, similar to US
"sunshine" orange but less saturated. |
| · Burnt
Orange: This is a darker red-brown orange,
produced ony in HK. |
| · Pink
Family |
| The
pinks have a very wide range of variation, mostly
in differences between the first-generation
(1968-69) and second-generation color formulas
(1970-72). |
| · · Creamy
Pink

(originally called Lavender) has
a satiny or oily sheen to it and is usually not
very transparent. The purple highlights are less
pronounced on some cars, replaced with redder
highlights and sometimes known as
"strawberry pink." Creamy pink
was not used much in HK production, but when it
was, it looked brighter and more saturated (sort
of like Pepto-Bismol), more pink and less purple
than the US version.
|
| Creamy
pink is a first-generation color only and was
used only until late 1969 or early 1970. |
| · · Hot
Pink

is a very bright (almost retina-searing)
iridescent pink, often with pronounced orange
highlights. This effect appears to be produced by
the addition of orange pearl to the paint
mixture. Hot pink is usually very
transparent, with a strong metallic texture.
|
| Hot
Pink is a second-generation color formulation and
was not used until late 1969 or early 1970.
In some ways, it appears to have been the
successor to the first-generation magenta
formulation Pink Rose (see the Magenta
Family entry for details). |
| · Pale
Pink (or Light Pink) is a subdued
variation of Hot Pink, less iridescent and much
less saturated. Light pink can look like a
Hot Pink which has faded with age or sun
exposure, but that`s not necessarily the case -
some cars really did come from the factory as
pale pink. |
| Pale
Pink is a second-generation color formulation and
was not used until late 1969 or early 1970. |
|
| · · Salmon

is a bright shade which is a mixture of orange
and pink. It has a narrow range of
variation, really a matter of saturation. Cars
with thicker paint look brighter, cars with
thinner paint look more silvery and less
saturated.
|
| Salmon
is a second-generation color formulation and was
not used until late 1969 or early 1970.
It`s unlikely that salmon was a
deliberately-created distinct color; it may be
the result of excess orange pearl collecting at
the tail end of a pink paint batch. |
| · · Purple
Family

|
| Spectraflame
purple is, in general, a (roughly) 50-50 mixture
of blue and red. Purple can range from a
light violet (usually the result of very light
paint application) through a clear but very
saturated medium purple, to an opaque deep purple
(usually this effect is from very thick paint). |
| I`m
not aware of any special terms for different
purples, other than the addition of adjectives
such as "deep" or "light."
There do appear to be more light purple cars from
Hong Kong than from the US, at least during early
production. |
| · · Red
Family

|
| Spectraflame
red is usually a brilliant candy-apple red, but
there are many variations. The differences from
US to HK production are more pronounced than are
any changes from first- to second-generation
color formulations. |
| · Red:
US-made red cars are usually bright with strong
golden highlights, creating a slightly orange
effect. HK-made red cars usually look a little
more pink- or peach-toned, by comparison. |
| · Brick
Red: A smoky, somewhat brown darker red,
often (but not always) with a dull finish.
Brick red seems to come only from Hong
Kong. |
| · Ruby
Red: A deep, saturated red with a very
transparent texture and a lot of depth.
Also known as antique red, this
appears to have been one of the colors used
regularly on the 1969 Fire Chief Cruiser. |
| · Light
Red:

A very striking watermelon color,
apparently the result of thin but brilliant
paint. Light red cars generally have a
semi-matte "anodized" look, although
some are fairly shiny. Light red cars were
produced both in the US and in Hong Kong.
|
| Piecing
the Puzzle Together: Model-Color Combos |
| The
color set for 1968 and 1969 differs somewhat from
the 1970-72 color set, as detailed in the
preceding pages. The colors were
reformulated starting in late 1969 or early 1970,
and the distribution of colors changed somewhat. |
| Most
collectors try to find their favorite cars in
their favorite colors. But not all models
were made in all of the colors, for reasons
unknown. Obviously models which ran from 1968 or
1969 all the way through 1970 (or longer) might
have shown up in any or all of the first- and
second-generation colors. In general, most
castings which were used only in 1968-69 appear
only in the first-generation colors.
But
|
| Clearly
there was a transition period, and some models
continued longer over the model year break than
did others. For example, there were six
castings (Custom Barracuda, Camaro, Cougar,
Firebird, Mustang and T-Bird) which were
discontinued after 1969 to be modified and
re-released as the Spoilers (the Boss Hoss was
used only in Hot Wheels club kits in 1970, then
put into the regular line in 1971). A few of the
original "customs" did appear in some
second-generation colors; presumably there were
cast bodies still awaiting paint and assembly
when the second-generation colors were already in
use. This accounts for Lime Gold Custom
Camaros, Red Rose Custom Firebirds, etc. |
| Conversely,
some of the new 1970 models were put into
production early enough so that
first-generation paints were still being
used. This accounts for creamy pink Mod
Quads and Bugeyes, etc. |
| A few
general notes: |
| · The
basic colors (aqua, blue, green, lime gold, red
and purple) seem to have been used in roughly
similar proportions across the reformulation. |
| · Gold
and olive seem to have been used much less
frequently after 1969. Ice blue virtually
disappeared, and orange was confined largely to
the Spoilers and Heavyweights series. |
| · Lime
was used much more frequently after the
reformulation, and hot pink seems to have been
used more than creamy pink. |
| · Magenta
shades were much more widely used after the 1970
reformulations. There are no 1968-69 models
for which rose is the most common color, but
there are a number of 1970-72 models for which
magenta is the most common color. Most notable in
this respect are some of the rarest and most
desirable models (e.g., Olds 442 and Classic
Cord). |
 |